March 19, 2008
And don’t take promises…
A dollar today is better than a dollar tomorrow. There’s no reason to sell your product for a price that won’t put a dime in your pocket or meet your expenses. Some prospects promise future sales and a continued relationship; one that may never happen, but they sell the idea to you.
Young entrepreneurs take this as a good gesture and bite into their profits, offer steep discounts and fall for that first and only sale that the prospect wanted badly.
Don’t benefit others, say it politely:
As to the ’special pricing’; we don’t offer first time clients special pricing for the promise of future work. All we can do is offer you special pricing when that repeat work/project does come to fruition. We highly value our clients and work very hard to keep the relationship going, once the relationship has been established.
Makes sense? It does to me and the person who wrote this to me really made a strong point.
Discounting affects your profit making potential. Don’t discount at will. Discount for profit.
