March 29, 2008
Default set to discounting?
Do you offer a discount to every prospect who knocks at your door?
Because if you do, you have a serious problem with your pricing. Or you’re scared.
If you’re offering me a discount without my asking you and for no particular reason, you’re giving me the impression that your service is overpriced.
On the contrary, if you’re scared that you may loose the opportunity, begin a conversation and wait to see if it develops into a win-win.
A discount must have a purpose. Does yours?
