April 5, 2008
Do you know your customers?
Large businesses don’t know their customers.
Does Nokia know you bought their phone?
Does Etisalat know you buy their talk time?
Does HP know you bought their laptop?
Does Spinneys know you buy your fruit from them?
Does Carrefour know you bought your printer from them?
Yes! They know someone bought something at some point in time, but they really don’t know their customer.
As a small business you have an edge. You know people who care about you and buy from you.
Care to stay small and personal?
À la carte
This entry was posted on Saturday, April 5th, 2008 at 4:44 am by Yasser and is filed under Customer Service, Marketing. You can follow any updates to this entry through the RSS 2.0 feed.
