April 24, 2008

Don’t brand to me!

You bought the best car.
You bought the best phone.
You bought the best house.
You bought the best computer.
You bought the best refrigerator.
You bought the best watch.
You bought the best dvd player.
You bought the best… LIE!

Ever thought that a brand is no more than a lie that’s positioned to make you want to spend money? To make you yearn for something you really don’t need. To make you wonder how good something is because it’s pricey. To make you believe that you’re buying the best from the best when the best usually produce and ship flawed products that are manufactured in a land far far away.

That’s why brands sell. People buy lies.

À la carte

• Default set to discounting?
• Do you know your customers?
• When does the week end?
• What’s a quote worth?
• The problem with the sales process…