July 15, 2008
I’m open for business…
… so buy from me.
The reason why you never really sell is because you’re never really open to customers, you’re open for customers. A guy steps in your shop, you could at least smile at them and try to sell something more than just your wares. You could sell them your good old smile…
Consider this, what do you sell them if you’re not human anymore? A vending machine does its job too, but then it’s impersonal, straight to the point and sells hard. Notice how you pay first, pay more at times and are bound to buy something if the drink you want is out of stock? Well, that’s a machine.
If you’re human, why not use your human capabilities? Smile, listen, converse, assist and make an impression. That’s what builds a business. Unless you believe otherwise, I must say I’d prefer the vending machine if you are not human.




