A thought or two...

Published since March 2008

Posted on March 21, 2008 - by Yasser

Good discounts

A 5, 10, 15 percent discount is good. A service grows when you make a profit each time you sell.
Repeat sales are periodic. The same customer won’t buy several times a year, but several times every few years. The only opportunity you have to make money is those few times.
Discounts are for good customers. 15% [...]

Posted on March 21, 2008 - by Yasser

The problem with discounting

The higher your discount, the lesser you earn.
A discount undermines credibility when its too high.
It diminishes the perceived value of your service and brand.
It gives you a false hope of closing a sale by offering it.
And most of all, it hurts when you deliver a service at 100% commitment but at lesser monetary value.
Resist [...]

Posted on March 20, 2008 - by Yasser

Why discount?

Your service costs an x amount to consult, design and develop.
A prospect requests a discount. You refuse politely.
A bad customer requests a discount. You refuse politely.
A good customer requests a discount. You accept and grant it.
A discount is a y amount that you’re willing to let go for happy customers who keep coming back.
Service marketing [...]

Posted on March 19, 2008 - by Yasser

And don’t take promises…

A dollar today is better than a dollar tomorrow. There’s no reason to sell your product for a price that won’t put a dime in your pocket or meet your expenses. Some prospects promise future sales and a continued relationship; one that may never happen, but they sell the idea to you.
Young entrepreneurs take this [...]

Posted on March 19, 2008 - by Yasser

Are you paddling?

Small businesses like small boats require paddling. Once you have momentum the boat moves forward with lesser and lesser effort. Things looks smooth. Then at some point you stop paddling and forget about it. One day you realize that your boat is not moving. You start paddling again and it gathers momentum and begins to [...]

Don’t promise…

by Yasser on March 19, 2008

Sow a seed

by Yasser on March 19, 2008

It begins…

by Yasser on March 18, 2008