June 29, 2008
Selling or buying?
The only sale that will go through is the one that’s being discussed and is one that was initiated first. During a sales call, if you attempt to discuss your client’s product insinuating that you or your company may be interested to buy it or become a future customer, you’re not going to make your sale.
The idea isn’t to try and build a relationship that doesn’t exist but it’s to try and identify if your prospect has the keen interest to give you a chance and buy your product.
That doesn’t happen if you try to buy a product from someone who you want to sell to, not the least bit during your first meeting. If the meeting is not working out and you really don’t see a chance that you’ll have progress, probably that’s when you should move to your next best prospect.
