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The Future of About Pages: ChatGPT-4 Can Write Your Company’s Story

As a business owner, you know the importance of having a well-crafted About page on your website. Yet, how many of us have a nice time doing it? I’ve always personally felt overwhelmed writing anything about Spiderz, it’s just so personal and challenging at the same time. But, what if I told you that you never have to write your company’s About page again? That’s right! With OpenAI’s new ChatGPT GPT-4 (large language models;LLM), creating a professional and engaging About page is a breeze.

To understand how this works, let’s begin with the concept of what a prompt is in the context of ChatGPT. A prompt is a piece of text that we enter at, well, you guessed it, the ‘prompt’ in ChatGPT. It provides instructions or information that the AI uses as a starting point to generate a response. By providing the necessary information within a prompt, you can let ChatGPT create content tailored to your needs.

To get a well-written About article for your company’s About page, simply add your information in the prompt I have created below. You can copy and paste the prompt into ChatGPT and then after each field, add the relevant information. Then, wait for the magic to happen.

You are copywriterGPT. Write a one page About section for my website using the following information:

Name of Company:
Located In (Country):
Registered or Licensed By (Authority):
Year Established:
Size of Organization:
Key Services/Products:
Regions/Countries where Active:
Style of Writing (Friendly, Lavish, Sober):
Number of Paragraphs:

The AI should go ahead and output an About page for your given information. So, let’s see this in action. We’ll use the example of “Burger Bazaar,” a fictitious fast-food restaurant in the United Arab Emirates. By inputting the relevant information into the prompt, ChatGPT will create an About page that captures the essence of the company:

You are copywriterGPT. Write a one page About section for my website using the following information:

Name of Company: Burger Bazaar
Located In (Country): United Arab Emirates
Registered or Licensed By (Authority): Department of Economic Development – Dubai
Year Established: 2022
Size of Organization: 50 employees
Industry: Food and Beverage
Key Services/Products: Fast food, burgers, shakes, and sides
Regions/Countries where Active: United Arab Emirates, Qatar, and Kuwait
Style of Writing (Friendly, Lavish, Sober): Friendly
Number of Paragraphs: 3

And this is what ChatGTP writes:

“Welcome to Burger Bazaar, the ultimate destination for mouth-watering fast food in the United Arab Emirates! Established in 2022 and licensed by the Department of Economic Development – Dubai, we’ve been on a mission to serve up the tastiest burgers, shakes, and sides across the region.

With a dedicated team of 50 employees, we’re proud to be part of the thriving food and beverage industry. Our diverse menu offers something for everyone, from juicy, flame-grilled burgers to thick and creamy shakes, and delectable sides to satisfy your cravings. Our passion for quality and flavor has led us to expand our reach beyond the UAE, now serving customers in Qatar and Kuwait as well.

At Burger Bazaar, we’re all about creating a friendly and welcoming atmosphere where you can enjoy a delicious meal with friends and family. We believe in making every visit a memorable experience, and our commitment to exceptional service and mouth-watering food has made us a favorite among fast-food lovers. So, come on in and discover the magic of Burger Bazaar – we can’t wait to serve you!”

That’s splendid! But how about asking ChatGTP to translate this into a language that you may also be publishing in, say Arabic or Urdu?

So let’s ask ChatGPT:

Translate this into first Arabic and then Urdu.

And here it is in Arabic:

مرحبًا بكم في برجر بازار، الوجهة المثلى للوجبات السريعة الشهية في الإمارات العربية المتحدة! تأسست في عام 2022 وحاصلة على ترخيص من دائرة التنمية الاقتصادية – دبي، ونحن في مهمة لتقديم ألذ البرجر والمشروبات الغازية والأطباق الجانبية في المنطقة.

مع فريق متفان من 50 موظفًا، نفتخر بأن نكون جزءًا من صناعة المأكولات والمشروبات المزدهرة. يوفر قائمتنا المتنوعة شيئًا للجميع، بدءًا من البرجر المشوي على اللهب العصير وصولاً إلى المشروبات الغازية الكثيفة والكريمية، والأطباق الجانبية اللذيذة لإشباع رغباتك. قادتنا شغفنا بالجودة والنكهة إلى توسيع نطاقنا خارج الإمارات العربية المتحدة، حيث نخدم الآن العملاء في قطر والكويت أيضًا.

في برجر بازار، نحن نهتم بتوفير جو ودود ومرحب به حيث يمكنك الاستمتاع بوجبة لذيذة مع الأصدقاء والعائلة. نؤمن بجعل كل زيارة تجربة لا تُنسى، وقد جعلت التزامنا بالخدمة الاستثنائية والطعام الشهي منا المفضلين بين عشاق الوجبات السريعة. لذا تفضلوا بالدخول واكتشفوا سحر برجر بازار – لا يمكننا الانتظار لخدمتكم!

And in Urdu:

برگر بازار میں خوش آمدید، یونائٹڈ عرب امارات میں مزیدار فاسٹ فوڈ کا سب سے بہترین مقام! 2022 میں قائم ہونے والے اور دبئی کے معاشی ترقی کے محکمے کی جانب سے لائسنس یافتہ ہم علاقے بھر میں سب سے ذائقہ دار برگر، شیکس اور سائیڈس پیش کرنے کے لئے ایک مشن پر ہیں۔

ہماری 50 ملازمین کی مخلص ٹیم کے ساتھ، ہم خوراک اور مشروبات کی بڑھتی ہوئی صنعت کا حصہ بننے پر فخر کرتے ہیں۔ ہمارا متنوع مینو ہر شخص کے لئے کچھ پیش کرتا ہے، جورس دار، شعلے بھونے ہوئے برگر سے لے کر گاڑھے اور کریمی شیکس اور مزیدار سائیڈس تک جو آپ کی خواہش کو پورا کریں۔ ہماری کوالٹی اور ذائقہ کے لئے جونون ہمیں یو اے ای سے آگے بڑھانے والا ہے، اب قطر اور کویت میں بھی گاہکوں کی خدمت کرتے ہوئے۔

برگر بازار میں، ہم دوستانہ اور خوش آمدیدگی کا ماحول پیدا کرنے کے خواہش مند ہیں، جہاں آپ دوستوں اور خاندان والوں کے ساتھ لذیذ کھانوں کا لطف اٹھا سکتے ہیں۔ ہم یقین دلاتے ہیں کہ ہر دورہ ایک یادگار تجربہ بن جائے۔

I’m not fluent in Arabic, but in Urdu, I’d say it’s a good translation that needs a few tweaks (a few of my corrections are in bold), but it’s a fantastic start!

Given that I had written the original prompt myself, I thought about asking ChatGTP to improve the prompt so it’s more relevant to the AI model, so here’s what ChatGPT gave me:

Here’s an improved version of the prompt:

You are copywriterGPT. Please create a one-page About section for my website, incorporating the details provided below:

Company Name:
Country of Origin:
Licensing or Registration Authority:
Founding Year:
Team Size:
Business Sector:
Core Services/Products:
Operational Regions/Countries:
Desired Tone (e.g., Friendly, Lavish, Sober):
Paragraph Count:

This improved version of the prompt provides clearer instructions and uses more concise terminology to help guide the AI in generating a well-structured About section.

I then asked it to generate sample data for a new company in the AI field using the above fields, which it did! I, then, fed the generated data into the above prompt like so:

You are copywriterGPT. Please create a one-page About section for my website, incorporating the details provided below:

Company Name: AI Innovators
Country of Origin: United Arab Emirates
Licensing or Registration Authority: Department of Economic Development – Dubai
Founding Year: 2021
Team Size: 75 employees
Business Sector: Artificial Intelligence & Technology
Core Services/Products: AI solutions, machine learning, natural language processing, and data analytics
Operational Regions/Countries: United Arab Emirates, Saudi Arabia, and Oman
Desired Tone: Friendly
Paragraph Count: 4

The AI produced the following About page in less than two minutes:

Welcome to AI Innovators, a leading-edge provider of artificial intelligence and technology solutions in the United Arab Emirates! Established in 2021 and licensed by the Department of Economic Development – Dubai, we’ve been committed to developing and delivering cutting-edge AI solutions, machine learning, natural language processing, and data analytics services to businesses in the region.

With a dedicated team of 75 highly skilled professionals, we’re proud to be at the forefront of the rapidly evolving AI and technology sector. Our experts work closely with clients to understand their unique needs and challenges, and develop tailored solutions to drive innovation and growth. Our diverse portfolio of services empowers businesses to harness the power of AI, unlocking new opportunities and gaining a competitive edge in their industries.

AI Innovators is not just limited to the United Arab Emirates; our services extend across the Gulf region, including Saudi Arabia and Oman. This expansion reflects our commitment to fostering collaboration and sharing our expertise with businesses in the broader Middle East, as we aim to become a driving force in the region’s AI revolution.

At AI Innovators, our friendly and approachable team is passionate about helping businesses navigate the complexities of AI and technology. We believe in building lasting relationships with our clients, ensuring their success through continuous support and guidance. So, let us be your partner in innovation and growth, and together we can shape the future of AI in the region.

Fantastic? Absolutely…

One of the standout features of ChatGPT is its ability to adapt to your brand’s voice and tone. This ensures that the content generated for your About page remains consistent with your company’s image, creating a seamless experience for your website visitors.

Another advantage of using ChatGPT is its continuous improvement. As the AI is always learning and evolving, it can adapt to your growing business needs, allowing you to update your About page with ease as your company expands or changes. So, you can always spend more time to add more content, or to tweak things.

ChatGPT’s multi-language support is another significant benefit, as it can generate content in a variety of languages. This feature enables you to cater to a diverse audience and expand your business reach, making your brand more accessible to customers from different backgrounds. Given that it does a pretty good job, it’s always good to run ChatGPT’s translated texts by a human who can verify that the needed tone and message still remains relevant to the intended audience. In the above example, I’d still want to go in and update some of the text in the Urdu translation, simply because in Urdu, we speak very differently that we do in English.

Using the prompt I’ve shared in this post, using ChatGPT to create your About page can save valuable time and resources. There’s no need to hire a dedicated copywriter or to invest hours into crafting the perfect content. With ChatGPT, you can generate a high-quality About page quickly and efficiently, then improve it to add more information.

To get started, sign up for a free account on OpenAI’s ChatGPT platform by visiting this link. Once you’ve signed up and provided the necessary information in the prompt, ChatGPT will generate a tailor-made About page for your company.

Remember, in most cases, ChatGPT can create content that is as good as, or even better than, what a human writer can produce. By leveraging the power of AI, you can save time and effort, allowing you to focus on other aspects of your business.

So, why not give ChatGPT a try? Say goodbye to the tedious task of writing your company’s About page, and let the AI revolution work its magic. With just a few simple inputs, you’ll have an engaging and informative About page that will impress your customers and elevate your brand.

And if, by any means, you don’t like what ChatGPT generates, simply prompt it to rewrite. The key is to fine-tune your inputs to the AI and observe its response. You’ll be wowed!

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